Ariana Grande has more than 80 million followers on Instagram and over 40 million on Twitter, making her one of the most recognised artists in the world. And any brand would love to rope in Grande for their product’s promotions. And at the VMAs on Sunday night the Bang Bang singer promoted SoulCycle – one of the most famous and celebrity loved fitness brands – although it was just a performance part and not really any sort of partnership with SoulCycle.
During her high voltage performance of her new release Side By Side the petite framed singer sang perfectly while cycling a stationary cycle. Along with the backup dancers she performed workout acts, probably educating everyone about the benefits of working out and the secret behind her lean body.
Later on, rapper Nicki Minaj and collaborator joined in and they both enthralled the audience with their singing and performing skills.