The only reason the world knows the Kardashian-Jenner family is: Kim Kardashian, and momager Kris, who sews opportunities from sex tapes and her daughters’ relationships. The family was relatively unknown till 2007 when Kim’s sex tape with her former boyfriend Ray J was leaked, which they made in 2003. Seeking an opportunity out of it the matriarch of the family turned a momager and signed a deal to distribute the tape. The deal was worth $5 millions, which was huge for the family of many kids. The same year they landed a long-running show Keeping Up With The Kardashians, with the entire family appearing on it. Within no time the fame hungry family was everywhere – posters, endorsements, interviews, magazines.
Since then, the Kardashian-Jenner brand has multipled many times, with each member now charting their own careers. While the youngest sisters – Kendall & Kylie Jenner – have turned out to be quite good at expanding their brand and value, the same can’t be said about Khloe & Kourtney Kardashian. Khloe’s chat show recently came to an end abruptly while Kourtney is in news for her controversial love life.
The reality star who celebrates her 37th birthday today, is rumoured to be hooking up with Justin Bieber, who is only 22. Their alleged love story has landed her on magazine covers and gossip columns. But is that worth a lot? Nopes.
While the youngest money-maker in the family – Kylie – is estimated to be around $5 million, at only the age of 18, Kourtney’s brand is like a side-piece. Her business ventures are all in collaboration with Kim and Khloe, and there’s relatively nothing that Kourtney has achieved herself. She has been walking in the shadow of Kim for a decade now, and it seems she has no real ambition to create her own brand like her stepsisters Kendall and Kylie, who are breaking out from the Kardashian brand and creating their own. Kourtney is also the least followed on social media as compared to her sisters. The mommy of three kids is often the side sister in the picture. With Kendall, she is the tiny creature, and in a group photo she is hardly the one stealing the limelight.
Without her sister Kim, she is nothing, and if one day Kim steps down from the public life (which might never happen) or loses all, Kourtney will be the one who’ll lose it all too. Khloe will suffer too but maybe not like Kourtney. The Jenner sisters are already expanding their business and branding themselves, and in the near future will outdo their older sisters.
It is time Kourtney decides for herself and make wiser decisions, both personal and professional. It’s time she stops posting barely clothed selfies on Instagram and becomes more wiser, and create her own worth.